Connections. Culture. Experiential. Innovation. Discovery.

From the Alps to the Mediterranean, explore all regions of Italy


Private Experiential Luxury Travel in Italy

Graceful and enchanting, each of the unique 20 regions of Italy reveal distinct diversity. Creativity emerges from the soulful Italian heritage and extends to the arts, iconic fashion, literature to architecture, fine cuisine, wines of distinction and ancient history.

Italian Allure Travel Pty Ltd offers a highly exclusive and innovative way to see Italy with a service that far exceeds the scope of normal travel. We have become a leader in authentic first-class private experiences throughout Italy. Taking great care to organise and fulfil all things luxury, we acknowledge that intricate holidays require careful attention, we offer only the highest level of discretion and privacy.

Over the years we have built enduring relationships based on trust, founder – Melissa Martin has an obsession with detail – “My dream was to design itineraries in Italy for the world’s most discerning clients, to provide an insight into this beautiful country that is rarely seen. I wanted to arrange highly exclusive experiences, whilst at the same time curating meaningful journeys that will inspire you and offer a lifetime of memories”.

Our team of experts on the ground in Italy ensure only the highest standards, we will not settle for anything less, we will be there to support you from the planning stages and for your entire journey in Italy.

Dazzling private events on super yachts to private jet and helicopter services. A unique collection of luxury villas and waterfront Italian Palazzos are set against the background of enchanting natural settings.

Our carefully selected elegant luxury hotels offer character, refined services and authentic Italian hospitality where your expectations will be surpassed.

We arrange unique experiences such as a front row viewing of the most comprehensive art collections in the world where you may stand in privacy after hours and marvel at the greatest works of art in Italy’s most prestigious museums and galleries.

Italian Allure Travel concierge services will satisfy your every request from Michelin Star Chefs at your private villa to intimate special events. See Italy with authenticity and engage with its people, food, culture and environment.

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Click on the highlighted regions to experience a taste of Italian Allure Travel Vision, we cover all regions in Italy.